My professional journey began in 2008 in the luxury sector at Paris Charles de Gaulle Airport, where I worked as a sales advisor in a multi-brand boutique catering to a diverse, international clientele. Early on, I discovered a particular passion for wines and spirits, a world that perfectly aligned with my values and appreciation for craftsmanship, heritage, and quality. This inspired me to specialise in this sector, allowing me to combine a deep product knowledge with a refined understanding of customer expectations and luxury service standards. Over time, this foundation became the cornerstone of my career, shaping my approach to both commercial negotiation and curated experiences in the world of fine spirits.
Over the years, I built strong, dedicated expertise focused exclusively on alcohol and spirits, supported by ongoing training and regular visits to renowned Champagne and Cognac houses. By 2026, I have accumulated more than 15 years of experience in this industry, including portfolio representation for both iconic maisons and more niche references, notably within the Moët Hennessy (LVMH) group.
Drawing on this commercial and field experience, I created Elite Negoce to connect brands and producers with international markets such as Asia, Africa, and Australia. My approach is built on selecting products with a strong identity, negotiating balanced and commercially sound agreements, and developing long-term partnerships based on trust, clarity, and premium standards.